THE VALUES OF SPORT FOR THE MANAGEMENT OF DIVERSITY

Alessandra Sorrentini, Antonio Ascione, Davide Di Palma

Parthenope University, Via Medina, 40 - Naples, Italy

The aim of the paper is to show that sport activity, bolstered by the social, educational and cultural principles that govern it, can contribute in a positive and concrete way to the management of diversities. The current socio-economic context is characterized by the phenomenon of globalization, which requires a plurality of different relationships between individuals that are different from each other for different reasons, which can vary from the race to the cultural and economic status, up to the physical or mental conditions. So managing optimally the concept of diversity becomes a primary objective to guarantee the sustainable social and economic development in time. In this connection, sport is identified as one of the few sectors able to manage diversity through an effective and efficient strategic approach that produces educational, cultural, social and economic benefits for the community.